Online Marketing: On-site Marketing
On-Site Marketing provides a variety of tools that are intended to influence visitors to:
Take the next step: Complete a contact form which can be emailed or integrated with CRM packages such as Act, Goldmine, Salesforce, Microsoft CRM, or input to a Web site database.
See more of your site: Provide suggestions and links to other pages within your site.
Come back to your site on a regular basis: This can be accomplished through Membership and Newsletter functionality.
Refer their friends to visit the site: This can be done through the website or as part of a membership functionality.
Visit landing pages: These pages allow you to direct a visitor to specific page (i.e. ww.yoursite.com/newspaper) from traditional media avenues. This allows you to generate specific pages where you can create a seamless transition from an advertisement and provide an incentive for the visitor. A landing page provides the following benefits:
"When you build community, you give your readers something to belong to. The Internet is a very impersonal, and anything you can do to make your site more personal for your readers will make them want to stay."